MCQ on Marketing Management Class 12 Business Studies includes Multiple choice questions and Fill in the Blanks. Answers to MCQ on Marketing Management Class 12 Business Studies CBSE are available after clicking on the answer.
MCQ on Marketing Management Class 12 – Multiple choice questions
1. Under the concept of “Marketing management” marketing is done keeping _______ as a focus : –
a) Consumer
b) Supplier
c) Investor
d) None of the above
Answer
Answer: (a) Consumer
2. The products and services should be brought in the market based on which of the following :
a) Needs,
b) Wants,
c) Desires and aspirations
d) All of the above
Answer
Answer: (d) All of the above
3. According to Philip Kotler, marketing management is an art and science of which of the following : –
a) Choosing target markets
b) Getting, keeping and growing customers
c) Both a and b
d) None of the above
Answer
Answer: (c) Both a and b
4. Which of the following are key aspects of marketing management ?
a) Focus on customer needs and wants
b) Proving customer satisfaction
c) Creating demand of the product or service
d) All of the above
Answer
Answer: (d) All of the above
5. The success of an organization can be achieved through customer satisfaction as it helps : –
a) Keep the existing customers
b) Restrict addition of new customer base
c) Lose the existing customer and Develop new customer base
d) Keep the existing customers and facilitate addition of new customer base
Answer
Answer: (d) Keep the existing customers and facilitate addition of new customer base
6. What is the difference between marketing and selling : –
a) Marketing is a part of selling activities
b) Selling is a part of marketing activities.
c) Both marketing and selling are the same
d) None of the above
Answer
Answer: (b) Selling is a part of marketing activities.
7. Marketing activities do not include which of the following activities : –
a) Designing,
b) Manufacturing,
c) Procuring raw material
d) Collection from debtors
Answer
Answer: (d) Collection from debtors
MCQ on Marketing Management Class 12
8. Selling activity is done ________ the transfer of the title of the goods : –
a) During
b) After
c) Before
d) None of the above
Answer
Answer: (a) During
9. Which of the following are strategies involved in marketing : –
a) Analysis of consumer needs and demands
b) Production
c) Pricing
d) All of the above
Answer
Answer: (d) All of the above
10. Which of the following are strategies involved in Selling : –
a) Branding
b) Labelling
c) Packaging
d) None of the above
Answer
Answer: (d) None of the above
11. Which of the following are strategies involved in Selling : –
a) Advertising
b) Sales promotion
c) Personal selling,
d) All of the above
Answer
Answer: (d) All of the above
12. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- The marketing concept strives to identify and meet the wants and requirements of customers in an efficient manner.
Reason(R)- Products are purchased based on their quality and other attributes, according to the marketing theory
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (b) A is correct R is incorrect
13. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- It is critical to have a firm grasp on the philosophy or concept that will be used
Reason(R)- It defines how much focus or weight should be placed on certain aspects in order to achieve the organisational goals
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (c) Both A and R are correct and R is the correct explanation of R
14. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- The term “market” refers to a location where buyers and sellers meet to conduct business and exchange goods and services.
Reason(R)- A market is a group of present and potential customers for a product or service. It does not have to be a specific location.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (d) Both A and R are correct and R is not the correct explanation of R
MCQ on Marketing Management Class 12
15. Ashan Ltd. is a natural and ethical firm that specialises in providing organic bathing items for men and women. The company uses plant-based elements in its goods and is the country’s leading organic brand. It not only meets the needs of its clients, but it also believes in environmental conservation as a whole. Determine the marketing management philosophy that ‘Beauty Products Ltd.’ employs.
(a) Social marketing concept
(b) Selling concept
(c) Production concept
(d) Product concept
Answer
Answer: (a) Social marketing concept
16. A beauty goods manufacturing firm has decided to determine client demands in order to begin successful marketing of the clothing it produces, and is conducting a SWOT analysis to accomplish so (Strength, Weakness, Opportunity and Threat Analysis). The organisation is working hard to achieve its goals. It has decided to create a blueprint for how much production it will accomplish, how much work it will put into promotion, and all other significant measures it will do to reach its goals. However, the business has one flaw that it would like to address. Last year, the physical movement of the company’s prepared items was not done effectively, and the company wants to make sure it is done correctly this year. It has established a separate department to appropriately carry out this task. I’m hoping for a better future for the company.
In the preceding example, which marketing functions were highlighted?
(a) Marketing planning and transportation
(b) Transportation and identifying customer needs
(c) Gathering and analysing market information and planning
(d) Both a and c
Answer
Answer: (d) Both a and c
17. A tea company is attempting to expand its operations. It recognises that the function of the intermediaries will be crucial in this regard. A conference of top management is called, and the causes that are causing the distributors’ potential to be underutilised are discussed. Intermediaries play a critical function in a product like tea. The company has decided to offer them discounts and to launch a robust promotional effort to entice them to participate. In the example above, which aspect of the marketing mix is highlighted?
(a) Promotion
(b) Price
(c) Place
(d) Product
Answer
Answer: (c) Place
18. An electronic manufacturing firm is confident in its ability to sell its goods. The company’s major focus is always on the features of the products it produces. They are constantly attempting to add new features, which are added after extensive research on the issue. For them, quality is everything. They strive to maintain the highest levels of quality and take all required procedures in the production process to achieve this. To put it simply, the company’s primary strength is the product’s quality and features. Which marketing factor is ‘Quality and Features’ in this case?
(a) Product
(b) Promotion
(c) Place
(d) Pricing
Answer
Answer: (a) Product
19. A chocolate manufacturing firm spends a significant amount of money on marketing, personal selling, and sales promotion strategies to encourage target clients to buy its chocolates. Determine which part of the marketing mix is being discussed.
(a) Place
(b) Price
(c) Promotion
(d) Product
Answer
Answer: (c) Promotion
20. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- A good design can boost a product’s performance and offer it a competitive edge in the market
Reason(R)- Standardisation is the process of categorising things into several groups based on important qualities such as quality, size, and so on.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (b) A is correct R is incorrect
21. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- Packaging is necessary not just to protect the goods but also to serve as a marketing tool.
Reason(R)- Grading is so essential in today’s marketing that it’s regarded as a marketing pillar.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (b) A is correct R is incorrect
MCQ on Marketing Management Class 12
22. Raheja Foods is a well-known brand in the market. People have admired and purchased their products for years. In terms of repeat purchases and new customers, the brand has experienced significant growth. The company’s top management has decided to launch new items now that the company has grown. The names that will be maintained for the new items provide them with new challenges. The company has decided to release a spice called “Hot” since it has a very spicy flavour and makes food spicy and delicious.There are more products on the list as well. One alternative would be to use fat-free cooking oil. Because the oil will be offered in various packages, on various media, and in various regions, the name of the oil should reflect this. Flour is the third new product to be released. The corporation wants a name for the flour that sets it apart from the competition, since if it doesn’t, it will be just another flour on the market. Frozen foods are also being considered by the company.The corporation has chosen that the name should be simple to remember because individuals from all sorts of backgrounds would need it for cooking, and a long or difficult name may be easily forgotten. The pickles are the last new product on the list that they have opted to launch. They have invested a significant amount of money in the production of this product and wish to market it in the same way that they have been selling Raheja Foods for many years. Clearly, this organisation is putting in a lot of effort to maintain its name.
I. Which feature of marketing has been highlighted in the above case-
(a) Brand name
(b) Placing of products
(c) Promotion
(d) Both a and c
Answer
Answer: (a) Brand name
II. Which feature is being highlighted in the above case-
(a) Good pricing
(b) Good brand name
(c) Customer choices and preferences
(d) None of these
Answer
Answer: (b) Good brand name
III. Which features of the identified feature of marketing are highlighted in the case-
(a) Suggestive benefits
(b) Short and easy to spell and remember
(c) Distinctive
(d) All of the above
Answer
Answer: (d) All of the above
23. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- Warehousing adds value to your time
Reason(R)- Warehousing connects the dots between products and its consumption.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (c) Both A and R are correct and R is the correct explanation of R
24. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- The transportation industry’s technological advancements have aided in bringing the market closer together.
Reason(R)- Manufacturers can now deliver products to retailers and wholesalers more promptly and at a lower cost thanks to technological advancements.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (c) Both A and R are correct and R is the correct explanation of R
25. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- Customers pay greater prices as a result of advertising costs being passed on to them.
Reason(R)- Advertising aids in the increase of sales and thus the reduction of costs.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (b) A is correct R is incorrect
26. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- Personal selling only reaches a small percentage of the population.
Reason(R)- Personal selling is extremely adaptable because the message may be changed.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (d) Both A and R are correct and R is not the correct explanation of R
27. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- Advertising is less expensive than other advertising methods.
Reason(R)- The whole expense of advertising is shared among a huge number of people.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (c) Both A and R are correct and R is the correct explanation of R
28. Read the following statements Assertion(A) and Reason(R). Choose one of the correct alternatives given below-
Assertion(A)- Customer support services are extremely successful at generating repeat sales and building brand loyalty for a product.
Reason(R)- All of the services are aimed at raising the dealers’ profit margins, which is the key to current marketing success.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
Answer: (b) A is correct R is incorrect
Business Studies Class 12 MCQs – Term 1
- Nature and Significance of Management MCQs
- Principles of Management MCQs
- MCQ on Business Environment
- MCQ on Planning
- MCQ on Organising
- Marketing Management MCQs
Frequently Asked Questions on MCQ on Marketing Management Class 12 Business Studies
1. Are these MCQ’s on Marketing Management Class 12 Business Studies are based on 2021-22 CBSE Syllabus ?
Yes . There are 28 MCQ’s on this Chapter in this blog.
2. Are you giving all the chapters of Business Studies Class 12 which are given in CBSE syllabus for 2021-22 ?
Yes, we have provide total of 400+ MCQ from all chapters