Role of Consumer Organisations and NGOs Class 12 in consumer protection is important as it helps in protecting the interest of the consumers and makes them aware of their rights and duties as a consumer. A detailed explanation of the topic is given below. Role of Consumer Organizations and NGOs Class 12 With the ongoing … Read more
Table of Content Category NCERT Business Studies Class 12 Notes Subject Business Studies Chapter Chapter 11 – Marketing Topic Consumer Protection Act, 1986 Class 12 Notes Consumer Protection Act, 1986: ‘Indian legal framework’ consists of various laws and acts to protect the consumers. One of the acts is the consumer protection act, 1986. It was … Read more
Table of Content Category NCERT Business Studies Class 12 Notes Subject Business Studies Chapter Chapter 11 – Marketing Topic Publicity Class 12 Notes Publicity Publicity is the non-paid form of promotional tool which means getting the responses from the buyers due to the news put up in the mass media. It is also a non-personal … Read more
Sales Promotion Class 12 explains the techniques used by firms in promoting their product so that sales can be increased. The concept, merits and limitations of sales promotion are given below. Sales Promotion Class 12 Sales promotion is the method of promotion in which incentives are given to potential buyers so that they make an … Read more
Personal Selling Class 12 explains the concept, merits, role and importance of personal selling. It explains how personal selling helps in creating long-term relationships with customers. A detailed explanation of the topic is given below. Personal Selling Class 12 From the name, we can understand that personal selling is a personal form of communication and … Read more
Advertising Class 12 business studies explain the concept, merits and limitations of advertising. It explains how advertising helps in the promotion of the market and makes people aware of the product. A detailed explanation of the topic is given below. Advertising Class 12 Promotion means communicating information about the products and services and their uses … Read more
Channels of Distribution Class 12 explains the different distribution channels which a manufacturer can follow to deliver a product to the ultimate consumers. The channel can be direct or indirect. A detailed explanation of the topic is given below. Table of Content Channels of distribution Types of distribution channels Direct channel Indirect channels One level … Read more
Physical Distribution Class 12 explains the concept of physical distribution and its components. Just Manufacturing is useless if it’s not reached the target customers. Physical distribution helps in reaching the product to the target customers and fulfilling their wants. A detailed explanation is given below. Table of Content Physical Distribution Physical movement of goods Components … Read more
Pricing Class 12 explains the meaning of price and Factors affecting price of a product class 12. Price determines the demand for a product in the market as consumers are ready to buy more at lower prices. A detailed explanation of the topic is given below. Pricing Class 12 Price means the amount of money … Read more
Labelling Class 12 explains the meaning of labelling it explains how labelling is not just the outer cover only it shares all the relevant information about a product. A detailed explanation of the concept and functions of labelling is given below. Labelling in Marketing Class 12 Labelling Class 12 is an important element of the … Read more