Packaging Class 12 Notes – Packaging Levels, Functions & Importance

Packaging Class 12 notes explain the need for packaging, especially in this modern era. Packing is not just the wrapper or a container its importance has increased over time it increases the shelf-life of the product and helps attract customers. A detailed explanation is given below.

Table of Content for Packaging Class 12

Packaging Class 12 – Concept

Packaging is an important factor in the product mix. It has played a major role in the success and failure of the product. It is very important for some products to have proper packing but when products are packed properly and are attractive then the consumers are inclined towards buying them.

Packaging Class 12 is also a factor through which consumers judge the quality sometimes. Some common packaging methods for a product can be wood, plastic, metal, glass, paper, polyester etc.

Levels of Packaging

There are different levels of packaging which a product can have and they are as under-

Primary packaging

It is the immediate packet of the product i.e. which is directly above the product. It may be taken off before use or it may be there as an integral part of the product throughout life of the product. For example, a packet of soap will be removed before use while the packet i.e. tube of a crème will be there till the end of the life of the crème.

Secondary packaging Class 12

According to Packaging Class 12, Secondary packaging is the layer of the product which will be just above the primary packaging of the product. It is removed before the use of the product. For example, a cardboard box of the crème tube will be removed before using the product. The cardboard box will be disposed of.

Transportation packaging 

This is the next packet of the product which is above the primary and secondary packaging. It helps in safeguarding the product from damage and is also useful for easy identification of the product in the market. This is called transportation packaging because it is mainly used for the product’s easy transportation. For example cartons of the products.

Functions of Packaging Class 12

Packets of the products are very useful and they perform certain functions. They are described as under:

1. Product identification: One of the functions of Packaging Class 12 is packets of the product will be easily identified by the consumers in the market. it is also useful for the shopkeepers to identify the product through its packet as they have many products on their shop’s shelves.
2. Product protection: it is very important for particular products to be safe from spoilage, breakage, pilferage, insect attacks, chemical change, moisture gain and also leakage. Transportation packets will be useful for storing the product and its easy transportation even at the time of harsh weather.
3. Facilitates the use of the product: some products are in such a packaging that their use becomes easy and the packets facilitate its use in accordance with the shape and size of the product. For example crème tubes.
4. Product promotion: not all products require proper packaging. Many products have packaging so that they become attractive and can become a source of promotion. An attractive colour, design, animation, and photographs on the packets help in the inclination of the consumers towards the product. It is also very important to have attractive packaging at self-service stores like malls.

Importance of Packaging

Packaging not only serves certain uses but is also important in some cases. These important aspects can be understood as the following:

1. Rising standards of health and sanitation: As per the importance of Packaging Class 12, people are inclined towards products which are prepared with utmost care and proper sanitization methods and it is also important for the consumers that the products have proper packaging that is in accordance to the health measures and safety measures. This will reduce the chances of adulteration in the product and thus give consumers a surety of safety.
2. Self-service outlets: self-service outlets like malls are becoming very popular each day. People prefer products from these stores and there the consumers need to pick up the products themselves. Thus, with good packaging which is attractive and has a good colour scheme along with eye-catching animated pictures and is consumer-friendly then the consumers will surely pick that product from the shelves.
3. Innovation opportunity: in relation to marketing, it is very important that the product is safer, non-adulterated, easy to use or operate and capable of change whenever required. It is important for the producer to bring new and improved product packaging in accordance with the trends. Improved and better packaging also helps in better storage of the product.
4. Product differentiation: packaging of the product is the first thing that the consumer will see and it becomes important for the product to have a good packet so that the consumer is able to identify and differentiate our product from the competitor’s product. The quality of the product is also sometimes judged by the packing it has.

Packaging Class 12 concludes that while the packaging is very important and has several functions and is quite useful and an inseparable part of some products. But it has some disadvantages also. It may times adds to the cost of the product which ultimately raises the price of the product. Usually, packaging such as plastic packets is hazardous for the environment and in creating some packets natural resources are exhausted.

Also, a very common problem with packaging is its deceptiveness. A product may not be very good or useful but due to its packaging, a consumer may be tempted to buy it. Sometimes, a company may not be good at designing and can choose a not-so-attractive packet and it may hamper its sale. While, we should sometimes overlook the negative areas to get certain benefits such as promotion of the product, ease in usage, ease in transportation, ease in storage and also compliance with government orders.

BST Chapter 11 – Marketing

1. Marketing Management
2. Marketing Management Philosophies
3. Functions of marketing
4. Marketing mix
5. Products – Classification of Products
6. Branding
7. Packaging – Levels , Functions & Importance
8. Labelling
9. Pricing – Factors affecting Price of a Product or Service
10. Components of Physical Distribution
11. Channels of Distribution
12. Advertising – Benefits, Limitations, Objections
13. Personal selling
14. Sales promotion
15. Publicity – Characteristics and Objectives